Tobacco Product Prevalence Study

The Tobacco Product Prevalence Study (TPPS) was launched in 2021 with the aim of providing estimates of the prevalence of use of over 20 ENDS brands and over 215 individual ENDS devices in the United States. From 2023, TPPS has been extended to provide prevalence of use estimates for nicotine pouches and heated tobacco products. 

TPPS data can be submitted to the United States Food and Drug Administration (FDA) Centre for Tobacco Products (CTP) as part of the evidence map required in a Premarket Tobacco Product Application (PMTA) submission to determine if a product is “appropriate for the protection of the public health”, the legally required standard as set out in the Family Smoking Prevention and Tobacco Control Act 2009.

Study Design

An online, cross-sectional, self-report household survey.

Wave 1 – September 2021

Wave 2 – June 2022

Wave 3 – June 2023

All our study documentation has been approved by an Institutional Review Board.

Study Population

Wave 1 and Wave 2

  • 1,200 Youth (13-17 years)
  • 3,000 Young Adults (18-24 years)
  • 3,000 Older Adults (25+ years)

Wave 3

  • 4,500 young people below the minimum legal age of sale (13-20 years)

What We Report

  • Ever and current use of tobacco products including combustible cigarettes, e-cigarettes, nicotine pouches and heated tobacco products
  • Ever and past 30-day use of e-cigarette and nicotine pouch brands
  • Ever and current use of individual e-cigarette devices
  • Ever and current use of nicotine pouch flavors
  • Intention to quit cigarettes, e-cigarettes, nicotine pouches and heated tobacco products
  • Nicotine strengths and flavors used in individual e-cigarette devices
  • Curiosity and intention to try combustible cigarettes, e-cigarettes, nicotine pouches and heated tobacco products
brands included in TPPS
  • LEAP
  • LOGIC 
  • SMOK
  • NJOY
  • VAPORESSO
  • VOOPOO 
  • VUSE
  • BIDI
  • VAPORLAX
  • GEEK VAPE
  • BLU
  • INNOKIN
  • SMOOD
  • ELFBAR
  • JUUL
  • JOYETECH
  • SUORIN
  • ZYN
  • ON!
  • VELO
  • LUCY 
  • FRE
  • ROGUE

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