Christopher Russell is a psychologist and Deputy Director of the Centre for Substance Use Research (CSUR), Glasgow, Scotland. Dr Russell leads the Centre’s perception and behavioural research programme assessing the impact of specific brands of non-combustible tobacco and nicotine products (NCTNPs), such as e-cigarette and heated tobacco products, on tobacco smoking and health in the United States and United Kingdom.
Through cross-sectional and longitudinal study designs, Dr Russell’s team conducts
pre-market assessments and post-market surveillance of tobacco users and non-users’ perceptions of the appeal, risks and benefits of using e-cigarettes and heated tobacco products, and patterns of use of NCTNPs that increase individuals’ likelihood of starting, stopping or continuing to smoke conventional cigarettes. The results of this work are used to identify nicotine regulatory policies that may increase the safety, accessibility, affordability, appeal and effectiveness of NCTNPs as a method of quitting smoking.